Datalytics is a database marketing company working across all media channels, specialising in providing clients with valuable customer insight to help drive marketing strategies.

We work alongside clients to help develop and plan their data strategy incorporating new customer acquisition, database enhancement, customer segmentation, database analysis, data planning and consultancy.

Our aim is simple. We want to help clients solve a particular marketing objective or business issue by utilising relevant customer information, intelligent data analysis and marketing logic. So whether it's identifying who your most profitable customers will be in the future, segmenting your existing customer-base or reducing churn levels, Datalytics can help you and your business achieve those marketing goals.

Formed in 2003 by former Claritas directors Stuart Broughton, Stuart Hopwood and Alan Tomlinson, Datalytics is a joint venture with database management specialist Alchemetrics. The members of Datalytics have over 35 years of data and analysis experience having worked client, supplier and agency side across numerous markets.